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Superhero No-Tug Sharpenable Gel Eyeliner – Mystic Emerald
Superhero No-Tug Sharpenable Gel Eyeliner – Mystic Emerald
- Waterproof and sharpenable gel eyeliner pencil delivers smooth-glide application of rich, saturated color without tugging on your delicate eyelids
- Available in 8 high-impact shades for your most eye-opening results
$12.00$24.00 -
IT Cosmetics Brow Power Filler Universal Dark Brunette Volumizing Tinted Fiber Brow Gel
IT Cosmetics Brow Power Filler Universal Dark Brunette Volumizing Tinted Fiber Brow Gel
Brow Power Filler is your waterproof, volumizing and tinted eyebrow filler with hair-like fibers that instantly fills, shapes and sets your brows for up to 16 hours of wear! The power is in the innovative brush: While the micro-flocked tip works to fill in sparse areas, the soft, molded bristles effortlessly tint, shape and set—all at the same time.
This innovative tinted brow gel can be your one-and-done brow product if you already have naturally fuller brows and want to add color to cover grays, fill in a few sparse areas or set unruly brows in place.
If you have thin eyebrows, very sparse eyebrows or no brow hair at all, you’ll want to start by applying our original, best-selling Brow Power Pencil. You can then layer Brow Power Filler on top for the added volume and waterproof benefits. Whichever way you choose to use this versatile eyebrow gel, it’s one more way we’re helping you to see your brows but better!
IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.
$13.00$26.00 -
Brow Power Universal Eyebrow Pencil -Universal Auburn
Brow Power Universal Eyebrow Pencil -Universal Auburn
Best-selling, award-winning brow pencil mimics the look of real hair
Budge-proof formula adheres to skin for the look of natural eyebrows that last
Universal shades transform to all hair colors based on pressure
Brow-loving biotin, saw palmetto and antioxidants$13.00$26.00 -
IT Cosmetics Brow Power Filler Volumizing Tinted Fiber Eyebrow Gel Universal Blonde
IT Cosmetics Brow Power Filler Volumizing Tinted Fiber Eyebrow Gel Universal Blonde
Brow Power Filler is your waterproof, volumizing and tinted eyebrow filler with hair-like fibers that instantly fills, shapes and sets your brows for up to 16 hours of wear! The power is in the innovative brush: While the micro-flocked tip works to fill in sparse areas, the soft, molded bristles effortlessly tint, shape and set—all at the same time.
This innovative tinted brow gel can be your one-and-done brow product if you already have naturally fuller brows and want to add color to cover grays, fill in a few sparse areas or set unruly brows in place.
If you have thin eyebrows, very sparse eyebrows or no brow hair at all, you’ll want to start by applying our original, best-selling Brow Power Pencil. You can then layer Brow Power Filler on top for the added volume and waterproof benefits. Whichever way you choose to use this versatile eyebrow gel, it’s one more way we’re helping you to see your brows but better!
$13.00$26.00 -
it Cosmetics CC Angled Buffing Foundation Brush
it Cosmetics CC Angled Buffing Foundation Brush
$15.00$29.99it Cosmetics CC Angled Buffing Foundation Brush
$15.00$29.99 -
Heavenly Luxe Flower Power Foundation Brush
Heavenly Luxe Flower Power Foundation Brush
- Limited-edition foundation brush with retro 70s makeup look helps to visibly blur imperfections and build coverage
- Effortlessly applies liquid, cream and powder foundations
- Ultra-plush, cruelty-free makeup brush hairs do not shed—for a flawless, streak-free finish
- Features a unique heart-shaped brush head and handcrafted flower-print handle
$15.00$30.00Heavenly Luxe Flower Power Foundation Brush
$15.00$30.00 -
IT Cosmetics Bye Bye Under Eye Concealer- Tan
Highlights
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#1 best-selling*, award-winning concealer covers everything without creasing or cracking
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Now available in 24 true-to-skin shades
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Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
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Clinically tested to make your skin look younger!
$15.00$30.00IT Cosmetics Bye Bye Under Eye Concealer- Tan
$15.00$30.00 -
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$15.99
$24.99It Cosmetics Flawless Foundation Brush
$15.99$24.99 -
It Cosmetics Pillow Lips Matte Lipstick Wish List
Collagen-infused, high pigment lipstick gives you fuller-looking lips and intense color payoff in one swipe!
Offered in 2 finishes—cream and matte—plus, 14 shades that complement all skin tones and lip types
Minimizes the look of lip lines and delivers comfortable wear that lasts
Skin-loving hyaluronic filing spheres, seabuckthorn berry extract, and beeswax$17.00$25.00It Cosmetics Pillow Lips Matte Lipstick Wish List
$17.00$25.00 -
IT Cosmetics Bye Bye Pores Blush – Adored
IT Cosmetics Bye Bye Pores Blush – Adored
Why You’ll Love It:
IT Cosmetics Bye Bye Pores Blush provides a natural flush of color while helping to minimize the look of pores. Its lightweight formula is perfect for everyday wear, giving you a smooth, flawless finish that enhances your beauty.$19.00$29.00IT Cosmetics Bye Bye Pores Blush – Adored
$19.00$29.00 -
IT Cosmetics Hello Lashes 5-in-1 Mascara, Black – Volumizing Mascara
IT Cosmetics Hello Lashes 5-in-1 Mascara, Black – Volumizing Mascara
$19.99$27.99 -
It Cosmetics Heavenly Skin Smoothing Complexion Brush #704
It Cosmetics Heavenly Skin Smoothing Complexion Brush #704
Discover this truly revolutionary, skin-smoothing complexion brush from IT Cosmetics! Featuring patent-pending Heavenly Skin hair infused with anti-aging collagen, silk, peptides, niacin and antioxidants, the innovative makeup brush technology instantly improves the look of your skin upon application—and delivers beautiful results every time. Pair it with your favorite skincare products and liquid foundations, and experience how the custom-cut, angled brush head does the work for you, optically blurring away the appearance of lines, pores and imperfections for an airbrushed, flawless finish. Developed with plastic surgeons, this game-changing complexion brush is cruelty-free and pro-hygienic for even the most sensitive skin types!
$20.00$49.00 -
Ombré Radiance Blush™ IT’S YOUR YOUTHFUL GLOW IN A COMPACT!
Ombré Radiance Blush™
IT’S YOUR YOUTHFUL GLOW IN A COMPACT!Talc-free matte blush and radiant highlighter, all in one formula!
Drops of Light Technology™ for your most youthful, lit-from-within glow
Universal naturally pretty shades, perfect for all skin tones
Anti-aging collagen, peptides, antioxidants and silk$20.00$35.00 -
CC+ Cream Natural Matte Foundation with SPF 40
CC+ Cream Natural Matte Foundation with SPF 40
A #1 makeup launch in 2024*, CC+ Cream Natural Matte Foundation with SPF 40 is your shine-reducing and color-correcting full-coverage foundation, skin-balancing serum, and broad-spectrum sunscreen in one.
IT’s Great For…
Oily Skin, Combination Skin, Acne-Prone Skin, Sensitive Skin
$23.50 – $25.00 -
it Cosmetics HELLO LIGHT CREME Anti-Aging Radiance Creme Luminizer 0.23 oz RADIANCE
Achieve a beautiful, lit-from-within complexion with this innovative, anti-aging crème luminizer! Infused with real silk, hydrolyzed collagen, peptides and antioxidants to glide effortlessly over lines and wrinkles, Hello Light Crème™ Luminizer utilizes proprietary Drops of Light Technology™—a revolutionary, radiance-boosting complex that harnesses light-mimicking, optical-blurring liquid crystals for your most flawless, natural-looking glow. Apply onto your cheekbones, brow bones, center of forehead, inner corners of eyes, and down the center of your nose—anywhere you wish to enhance and bring forward! Developed with plastic surgeons, this luxe crème illuminates without glitter or shimmer, and works beautifully on bare skin or over your favorite foundation.
$24.99$59.99 -
Heavenly Skin™ Skin-Smoothing Complexion Brush #704
Heavenly Skin™ Skin-Smoothing Complexion Brush #704
- Pairs perfectly with your favorite skincare products and liquid foundations
- Patent-pending, anti-aging Heavenly Skin hair for your youngest-looking, most beautiful skin
- Custom-cut brush head optically blurs away the look of lines, pores and imperfections
- Cruelty-free and pro-hygienic—perfect for even the most sensitive skin types!
$25.00$49.00Heavenly Skin™ Skin-Smoothing Complexion Brush #704
$25.00$49.00 -
IT’s Your Heavenly Luxe Skin-Loving 5-Piece Makeup Brush Set
Limited-edition brush set features 5 full-size, must-have makeup brushes for your face and eyes
Award-winning Heavenly Luxe makeup brushes deliver airbrushed results and won’t shed
Luxe makeup brush case carries your brushes in style and doubles as a fashionable travel carrier$65.00$194.00
